Effective date: 28 February 2026
SG Traffic Now ("we", "our", or "us") operates the website at sgtrafficnow.com. This Privacy Policy explains how we collect, use, and safeguard information when you visit our site. By using this site, you agree to the practices described below.
Information We Collect
We do not require you to register or provide personal information to use this site. We collect the following data automatically:
- Log data — your browser type, IP address, pages visited, time of visit, and referring URL. This is collected by our hosting provider in the normal operation of the service.
- Cookies — small text files placed on your device by us or third-party services (see below). You can control cookies through your browser settings.
- Analytics data — aggregated usage data collected via Google Analytics 4, including pages viewed, session duration, and device type. This data is anonymised and does not identify you personally.
Cookies
This site uses cookies for the following purposes:
- Analytics — Google Analytics uses cookies to measure site traffic and user behaviour in aggregate.
- Preferences — We may store lightweight preferences (such as dismissed alerts) in your browser's local storage.
How We Use Your Information
- To operate and improve the site
- To understand how visitors use the site (via aggregated analytics)
- To comply with legal obligations
Data Sharing
We do not sell, rent, or trade your personal information. Data may be shared with:
- Google — for analytics (Google Analytics 4)
- Our hosting provider — for site delivery and infrastructure
- Law enforcement — if required by law or to protect our legal rights
External Links
This site links to external sources such as LTA DataMall and government data portals. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies separately.
Singapore PDPA
We are committed to complying with Singapore's Personal Data Protection Act 2012 (PDPA). If you are a Singapore resident and wish to access, correct, or withdraw consent for the use of your personal data, please contact us using the details below.
International Visitors
This site is operated in Singapore. If you are visiting from the European Union or other regions with data protection laws, please note that we collect only the minimum data necessary to operate the service, and Google's services operate under their own applicable compliance frameworks including GDPR.
Children's Privacy
This site is not directed at children under 13. We do not knowingly collect personal data from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the site after changes constitutes acceptance of the revised policy.
Contact
For privacy-related enquiries or to exercise your data rights, contact us at:
[email protected]