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Effective date: 16 May 2026
This Cookie Policy explains how SG Traffic Now ("we", "our", or "us") uses cookies and similar technologies on sgtrafficnow.com. It should be read alongside our Privacy Policy.
What Cookies Are
Cookies are small text files placed on your device when you visit a website. They are widely used to make sites work, to make them work more efficiently, and to provide information to the site owner. Similar technologies — such as browser local storage and pixel tags — work in comparable ways and are covered by this policy.
How We Use Cookies
We use cookies and similar technologies for the following purposes:
Strictly Necessary
These are required for the site to function and cannot be switched off. They are usually set in response to actions you take, such as setting your preferences or dismissing an alert. We use browser local storage to remember lightweight preferences like dismissed alerts so they do not reappear on every visit.
Analytics
We use Google Analytics 4 to understand how visitors use the site in aggregate —
which pages are visited, how long sessions last, and which devices are used. This data is
anonymised and does not identify you personally. Google Analytics sets cookies prefixed with
_ga and _ga_. You can read about how Google uses this data at
policies.google.com/technologies/partner-sites.
Advertising
If and when this site displays advertising through Google AdSense or comparable networks, those networks may set cookies on your device to serve ads, measure ad performance, and limit how often you see the same ad. Google's advertising cookies are described at policies.google.com/technologies/ads. You can opt out of personalised advertising at google.com/settings/ads and through the industry tools at aboutads.info/choices and youronlinechoices.com.
Third-Party Cookies
Some cookies are set by third-party services that appear on our pages. The third parties we currently rely on are:
- Google — analytics and (where applicable) advertising
- Our hosting provider — for site delivery, security, and performance
These third parties have their own privacy and cookie policies, which we encourage you to review.
How to Control Cookies
You can control and delete cookies through your browser settings at any time. Most browsers let you refuse all cookies, accept only first-party cookies, or delete cookies that have already been set. Help pages for common browsers:
Note that blocking all cookies may affect the functionality of this site and many others.
Do Not Track
Some browsers send a "Do Not Track" signal. There is currently no industry consensus on how sites should respond to this signal, and we do not change our behaviour in response to it. You can still manage cookies and analytics through the controls described above.
Changes to This Policy
We may update this Cookie Policy as our use of cookies evolves — for example, when adding or removing third-party services. Changes will be posted on this page with an updated effective date.
Contact
For questions about cookies or this policy, contact us at [email protected].